The IoT Revolution: A Great Partner for your business
The connectivity of the devices gives us benefits that have a positive impact on our business. By connecting people, objects and environment, IoT allows visibility, improves decision making and improves innovation.
In 2020 there will be 4 times more devices connected to the internet than people
The Internet of things or better known as “IoT” has allowed us today to have greater advantages in terms of organization and efficiency of work processes, allows us to have greater productivity and improves the relationship in each area of our company, optimizes processes and the value chain (customers, suppliers and workers).
The automation of each process also has a relevant impact on the customer experience.
The consultant Frost & Sullivan in its latest technology report states that, in addition, companies around the world lose more than 300,000 million Annual dollars due to bad customer experience, which makes this a priority for them.
IoT has the potential to improve a company’s ability to understand customer interactions and processes, which could translate into a proactive engagement with them, solve their problems more efficiently, offer better value and improve customer satisfaction in general. In fact, a key value proposition of IoT is its ability to capture an environment that leads to the digitalization of the physical world and quantify human actions. In short, a better understanding of the client’s behavior is found.
Although the omnichannel strategy covers all points of contact and channels for effective customer experience, many organizations are not able to adequately satisfy it. In contrast, IoT allows the convergence of customer travel in both physical and digital environments, including mobile, web, social networks, self-service and even video, making it easier for organizations to continuously offer personalized, predictive and productive experiences to their customers.
Iot has allowed us to have more alternatives to create new business models and opportunities for entrepreneurship, offers new ways of interacting with customers, and greater visibility in smart innovation.