There’re not just 5 reasons to listen to our customers, there are many more, but this time we will synthesize it in the 5 most important reasons.
Communication between client and company is not just explaining why you should choose us or why our services are better than those of the competition. Those are conclusions that the client draws independently when he feels important for the company where he has contracted the services. Bad communication can lead us to make mistakes for not paying due attention to our customers.
Spend more time talking with your customers (…). You will be surprised how many companies do not.Ross Perot.
1. It allows us to know them better.
When we listen to the client, we can know in greater depth their needs and true requirements, it allows us to be more assertive and establish a good relationship. We must understand that the basis for this is to know their interests, tastes and motivations that lead them to hire our service; For this it is important to ask the right questions because, as we respond, we get feedback on your needs and our company, so we can get new ideas and recognize whether or not our promise is fulfilled.
2. We create a long-term relationship.
The loyalty process is a meticulous work and that has been taking more and more strength within companies, which is why today there is an exclusive area for customer loyalty.
Listening to the client create bonds, builds trust, but does not stay there, since it also helps us create brand loyalty, which requires a lot of dedication, is the process in which we show our client that it is important for us in order to build a long-term relationship.
3. Increase business profitability.
It is necessary to understand how customers use our services and how satisfied they are with them to be able to make decisions about the strategies employed in order to increase total sales, this can only be achieved by improving our communication, listening carefully and being good communicators, asking questions to learn more about their preferences and their perception about our business.
4. It Makes a difference.
Customers always have new opinions and comments about the products and services they consume, making comparisons between one and other, but not on all occasions they share this with companies, which is why it becomes necessary to listen to their opinions, since, Conclusions and the information that is extracted can differentiate our services and those offered by the competition being possible to identify a competitive advantage.
5. It Makes a difference.
Customers always have new opinions and comments about the products and services they consume, making comparisons between one and other, but not on all occasions they share this with companies, which is why it becomes necessary to listen to their opinions, since, Conclusions and the information that is extracted can differentiate our services and those offered by the competition being possible to identify a competitive advantage.